A new firm built for how companies actually operate today.
Finrose is a new business services firm, founded in 2026 to deliver accounting, finance, and payroll & tax in modern ways, built from day one around AI and data leverage, for ambitious companies that expect more from their firm than closed books.
Our mission
Finrose exists to give ambitious companies the kind of back office they'd otherwise have to build internally: senior accounting, CFO-level finance, and payroll & tax, with the data discipline to make all three sharper. Delivered as a partner who's in it with you.
We believe the next generation of business services firms will be defined by how well they combine experienced humans with real AI and data leverage. Finrose was built from day one to be that firm: rigorous on the numbers, opinionated on the work, and actually useful to the businesses we serve.
What we cover
- Accounting
- Books, monthly close, and clean reporting your team can trust.
- Finance
- Forecasting, variance commentary, and CFO-level advisory.
- Payroll & tax
- Payroll operations, multi-state tax, and year-round compliance.
- AI & data
- The leverage underneath every engagement, not a side product.
Meet the team
Founded by tech-native operators.
Finrose's leadership brings together experience building technology companies, leading professional services firms, and running senior accounting and CFO functions for ambitious businesses.
Finrose was founded in 2026 by Jonathan R. Feilberg and Kristin Murphy. The pairing is deliberate: engineering and operating discipline on one side, senior accounting and finance leadership on the other.
Finrose serves ambitious US companies, from venture-backed SaaS to established service businesses, with modern accounting, finance, and payroll & tax. The team is hiring across senior practice roles and engineering/data roles.
Leadership
Jonathan R. Feilberg
Co-Founder & CEO
Kristin Murphy
Co-Founder & CFO
Backed by
Built with a long-term capital partner.
Finrose is backed by Bifrost, a partner aligned on building the firm for the long term.
Bifrost backs Finrose as its long-term capital partner, supporting the firm's mission to modernize accounting, finance, and payroll & tax for US companies.
Careers
Join a remote-first firm with a New York home base.
Finrose is remote-first across the US, with a New York City office for those who want one. We hire exceptional senior accountants, CFO-track operators, and engineering/data talent: people who want to build a modern firm.
Open positions
| Title | Location | Read more |
|---|---|---|
General | ||
| General application | Remote / NYC | View listing |
Finrose feels like a real extension of our leadership team. The monthly close is the starting point. What makes it different is the conversation we have around what the numbers mean.
CFO
Growth-stage services company