A finance firm rebuilt for how companies actually operate today.
Finrose was refounded in 2026 on the foundation of a ten-year-old accounting practice and its 100+ client relationships — rebuilt as a tech-native firm for ambitious, established companies that expect more from finance than closed books.
Our mission
Finrose exists to give ambitious companies the kind of finance function they'd otherwise have to build internally — senior accounting, CFO-level advisory, and the data discipline to make both sharper — delivered as a partner, not a vendor.
We believe the next generation of accounting firms will be defined by how well they combine experienced humans with real AI and data leverage. Finrose was built from day one to be that firm — rigorous on the numbers, opinionated on the work, and actually useful to the businesses we serve.
The Numbers
- Clients served
- 80+
- Years of accounting practice
- 0
- Monthly closes delivered
- 900+
- Transactions reconciled annually
- 400K+
Meet the team
Founded by tech-native operators.
Finrose's leadership brings together prior experience building technology companies and leading professional services firms — with a decade of accounting craft inherited from the practice it was built on.
Finrose was refounded in 2026 by Jonathan Feilberg and built around Kristen Murphy's senior accounting and fractional-CFO expertise. The pairing is deliberate: engineering and operating discipline on one side, deep practice leadership on the other.
Today, Finrose serves 100+ US companies — from venture-backed SaaS to established service businesses — with modern accounting, CFO advisory, and tax. The team continues to grow across both senior practice hires and engineering/data roles.
Leadership
Jonathan Feilberg
Co-Founder & CEO
Kristen Murphy
Co-Founder & Head of Practice
Backed by
Built with a long-term capital partner.
Finrose is backed by Bifrost — a partner aligned on building the firm for the long term, not a quick exit.
Bifrost backs Finrose as its long-term capital partner, supporting the firm's mission to modernize accounting and CFO advisory for US companies.
Careers
Join a remote-first firm with a New York home base.
Finrose is remote-first across the US, with a New York City office for those who want one. We hire exceptional senior accountants, CFO-track operators, and engineering/data talent — people who want to build a modern firm, not just work at one.
Open positions
| Title | Location | Read more |
|---|---|---|
General | ||
| General application | Remote / NYC | View listing |
Finrose feels like a real extension of our leadership team. The monthly close is the starting point — what makes it different is the conversation we have around what the numbers mean.
CFO
Growth-stage services company